First to introduce sushi on kaiten in M’sia, 1995

Halal and available nationwide so takde hal lah if you’re out of the city but still craving for some japanese 👌🏼

The old content

Sushi was fresh, but the content wasn’t

bland copy, same-old food pics straight from the menu
copy-pasted content across platforms
one-way convo, easy to scroll past

New content strategy

Let’s serve up that Sushi King’s flavour in the new content!

Just like the name suggests, Sushi King' is the legend of Japanese food in Malaysia—one of the first halal ones 🙌🏼.

So, we’re cooking up content with a tasty mix of Japanese x Malaysian flavours: talking about Japanese food in Manglish with a side of local humour for a chill vibe. And also customising content for every platform with a channel strategy.

*Click on the visuals to view the original posts with captions. Engagement stats are sourced from the platform's insights.

first.

facebook

Ditching the usual promo stuff, we bring fun, light-hearted content that our audience can resonate with to cut through the noise! Because people scroll to laugh, not to get sold to. 👀

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Fun fact 🤓: 44% of young Europeans from Generation Z use social networks to learn new things. (Source: Free Malaysia Today)

So, we mix in some fun Japanese food and culture facts to keep it interesting, and help audience get to know the brand better!

second.

instagram

Warning ⚠️Scrolling our feed may cause extreme hunger! It’s not just visually delicious real-life food shots, we also showcase the full Sushi King lifestyle that’ll make you want to be a part of it.