Hoshino CoffeeA fusion japanese restaurant with an aesthetic vibe
Serving food that’s almost too pretty to eat 🥺 and famous for its hand-drip coffee ☕️
The old content
Copy-pasting a menu isn’t social content, it’s just… a menu
- feed was giving… karaoke menu look
- lacked the Japanese-Western vibe (didn’t reflect their identity)
- it was all just 🔁 promotion, 🔁 food menu, 🔁 greetings ON REPEAT
New content strategy
Bringing a ✨personality✨ to the brand for that glow-up
Goal: Bringing the menu to life!
The aim is to sell the entire Hoshino Coffee lifestyle. From romanticizing the joy of great food, the cozy atmosphere, to the impeccable service. Just like that one friend of yours who’s always posts cute café pics, shares their morning coffee runs, and knows the latest social trends. That’s the new vibe we’re going for!
*Click on the visuals to view the original posts with captions. Engagement stats are sourced from the platform's insights.
first.
visual makeover
A fresh feed full of make-you-hungry food shots and interiors that highlight Hoshino's unique Japanese x Western vibe. Adding Hoshino’s brown tones for brand recall since Malaysians are still getting familiar with the brand.
second.
lifestyle
Hoshino’s got that aesthetic vibe (food + interiors). So, we use it to capture the atmosphere, the moments, and the whole lifestyle that make the Hoshino Coffee experience. 10/10 Insta-worthy!
third.
on top of the trends
Targeting Gen Z (the brief from the client) means staying on top of trends for that brand exposure! Our reels here are pulling in way more reach and engagement than regular posts.
fourth.
scroll-stopping campaigns
Hard sell campaign? Not our style. We make them fun and trendy because quality > quality. 💅🏼
Using 'tea' as the gossip material in Gen Z slang as a hook to promote our Buy 1 Free 1 Tea campaign
Featuring 3 different value meals in 3 frames, each for a different time zone to promote All-Day Value Meal