first to introduce
sushi on kaiten
in Msia, 1995
halal and available nationwide so takde hal lah if you’re out of the city
but still craving for some japanese 👌🏼
sushi was served, but not the (old) content
👀 no brand personality, just bland visuals and generic copy
📷 visuals feature same old food shots taken from the menu
🔄 content on repeat across platforms
📤 one-way convo, easily swiped away with low engagement
let’s serve up that Sushi King flavour in the new content!
🔉 tone of voice
speak casual manglish bringing a friendly but playful touch to connect with our audience (dominated by malays) like friends.
✍🏼 content strategy
switch to fun, relatable content that’s social media-friendly that audience can resonate with.
📺 channel strategy
create distinct content for Facebook, Instagram, and TikTok to cater to each platform uniquely
*This visuals are clickable and link to the actual posts. The engagement numbers shown are real and reflect actual interactions.
instead of pushing promotional posts, i switch it up with easy-to-digest pieces that cut through the noise, sharing light-hearted content that resonates with the audience.
not just limited to fun content, but also includes educational pieces 👉🏼
visually appetizing feed that makes them hungry for more!
not just here to serve a pretty feed, but fun facts are featured to keep people intrigued 👀
the brief: please help to promote our “sushi tower challenge” with this picture to attract more people to join the challenge
the thought process: ok let’s make it fun 🧠
the result: 👉🏼
tiktok & IG reel
no boring, hard-sell ads here! 🙅🏻♀️ bite-sized vids that entertain, educate, or even ride the latest trends.