the OG of
4D lottery
in Malaysia
(first to get that gov-approved license!)
old content was just background noise, existing but not engaging
🍦 no unique brand voice/identity, visuals and copy felt generic
🤷🏻♀️ blended in with competitors and nothing stood out
💭 too focused on ‘dream big’ content that felt out of reach
💔 no real connection, just filling the feed
so here’s the game plan…
Magnum4D already has a strong community, so i aim to keep the content casual and relatable (no corporate/stiffness). i throw in some relatable humour, show them Magnum4D is on the same wavelength, and trigger the thought that 99% of their problems could be solved if they win lottery. 👌🏼
*This visuals are clickable and link to the actual posts. The engagement numbers shown are real and reflect actual interactions.
no. 1
more social-media-friendly visuals so that it’s easy to digest
no. 2
talk their lingo, and be relatable (i use a lot of pain points here to trigger the audience)
no. 3
2-way conversation, engage with them to make them feel heard
no. 4
jump on trends to stay relevant!
…also to bring out the yellow identity
when they see the post, they already know it’s Magnum4D!
