a fusion japanese
restaurant with
an aesthetic vibe
they serve food that’s almost too pretty to eat 🥺 and famous for hand-drip coffee ☕️
the old content:
copy-pasting a menu isn’t social content, it’s just… a menu.
📖 karaoke-menu-looking feed
🔇 it’s all just about promotion, food menu, greeting on repeat
🍦 no unique brand voice/identity, visuals and copy felt generic
so… this is the glow-up you get when you give the brand a ✨personality✨
goal: bringing the menu to life!
i don’t just want Hoshino Coffee to just display the menu; I want to sell the lifestyle—romanticizing the joy of good food, the cozy restaurant vibes, and top-notch service. just like that friend of yours who always posts cute cafe pics, shares morning coffee runs, and always knows the latest social trends!
that’s the new Hoshino Coffee vibe! ☕️
*This visuals are clickable and link to the actual posts. The engagement numbers shown are real and reflect actual interactions.
1. visual makeover
fresh look! aesthetic food visuals that get audience’s appetite going through the screen, plus cozy interior shots to sell the Hoshino vibe. using their signature brown tones to build brand recall as malaysians get to know the brand.
more reels…
because i love a mixture of content type!
2. not just pushing the products, but the LIFESTYLES too
it’s all about the ✨vibe✨. sharing the atmosphere, the moments, and the lifestyle to showcase Hoshino Coffee experience, not just a plate of food.
3. jump on the right trends
ride the wave of relatable trends for brand exposure.
4. promoting campaign doesn’t have to be boring