I personally like to feed social media users with product knowledge to increase brand exposure, slowly engage them with products & services through customer acquisition. Providing the users with relevant content helps to generate interest and build trust in the brand, product and service.
Other than organic content, I also create Social Media Advertising with more targeted postings to generate leads or promote campaign. Type of ads depends on the audience, campaign objective and budget. A/B test will be done to determine the ads performance.
Creative Content
Christmas Contest
To increase Facebook Page Likes organically, contest of 12 Days of Santa’s Journey was held in December 2019. Other than attracting new followers to join the community, engagement with the existing community was created with an average engagement rate of 11.29%.
12 Days of Santa’s Journey is a 12 days story-based contest whereby each post is related to one another. Participants vote for their preferred options on one post and the most voted option will be continued to the next post. In order to make the participants stay until the end of the contest, random questions to win prizes are asked in between the voting posts.