About me

Personalities & Skills

Highly adaptable

able to thrive in a culture of change and continuous improvement. Always make conscious efforts and respond to unexpected changes quickly and efficiently.

Enthusiastic

willing to go the extra mile with positive attitude for optimal results. Passionate about assigned tasks and eager to tackle new challenges.

Creative thinking

always devising new ways to carry out tasks, solve problems, and meet challenges. Bring fresh and unorthodox perspectives to help organizations move in more productive directions.

Computer literacy

• social media marketing (Facebook, Instagram, Youtube, Google My Business)
• graphic design software (Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro and Adobe Animate)
• main Microsoft Office applications

Working Experience

Digital Marketing Executive | Hap Seng Star Sdn. Bhd.

Oct 2018 – Present

Reporting to the General Manager and Chief Executive of the leading Mercedes-Benz authorized dealer in Malaysia. Built company’s social media in 2018 as a means to generate brand awareness and develop leads. Implements comprehensive digital marketing strategies and manages other digital channels.

Plan and execute digital marketing strategies
− Prepare social media monthly content calendar by designing and creating informative, engaging content to feed the audience and while maintain engagement rate.
− Produce copywriting for digital and traditional advertising creatives in English and Mandarin.
− Manage timelines for digital content, website updates and ad creation.
− Develop digital marketing and promotional strategies with marketing team to build a better social media presence with organic reach and engagement.
− Create high-converting ads and discuss the effective digital media buying strategies within allocated budget.
− Keep company’s websites and Google Map content up-to-date and useful and improve user experience.
− Engage with the audience and respond to their inquiries with personalized messages on social media and other online platforms.
− Develop clickable website banners, design artworks for electronic direct mail (EDM), digital signage and other traditional advertising creatives to promote marketing campaigns.
− Extend market research to provide suggestions for digital content improvements.

Measure and report social media performance
− Generate social media report and analyze the results to identify major trends and insights in content performance across each network.
− Assess the results of digital media buying mainly Facebook Ads to improve conversion rates.
− Identify social medias and websites enhancements in usability and design.

Liaise and coordinate with cross-functional partners
− Work closely with the principal digital and retail team for promotional materials and provide social media quarterly report.
− Coordinate social media content calendar and marketing campaigns with Sales and Customer Service teams.
− Manage all incoming requests from the other departments regarding social media content and inquiries.
− Liaise with media partners for promotional campaign digital materials.
− Generate leads on social media and assign to the respective Sales Managers.

Public Relations and Corporate Communication Intern | Mercedes-Benz Malaysia

Jan 2018 – Jul 2018

Support and assist Public Relations and Corporate Communication team in all aspects from making media pitch, scheduling media test drive to assisting with copy writing.

Draft, design and research
− Draft press release, media invitation e-mail, post-event e-mail and letter.
− Design visuals for e-mail invitation and edit videos press conference presentations.
− Research interviewer’s and interviewee’s profile and compile information into fact sheets.
− Disseminate daily media coverage and update the tracker.

Liaise with media partners
− Arrange weekend media test drive from booking fleet cars, filling up forms, media pitch to media coverage.
− Keep media database up-to-date.
− Respond to media inquiries including distributing car spec sheet, press release and photo.
− Follow up with media attendance for upcoming events and report the RSVP number to top management.

Attending press conference, exhibition, product and Autohaus launches
− Prepare the media kits including door gifts and press release.
− Help out with the registration and host the media.
− Draft and send out the post-event email including press release and event photos for publications.
− Keep track and compile the event media coverage.