12 Days of Santa’s Journey
contest period: December 2019
a fun and interactive Christmas giveaway campaign!
this is a 12-day, story-driven contest where each post connects to the next. throughout the campaign, some posts will prompt the audience to vote on Santa’s journey where the most popular choice determines what happens next! in between these voting posts, there will be random questions for participants to answer and win prizes.
goal
📈 grow Facebook Page Likes organically (we want healthy, loyal, engaging community!)
📖 educate the audience about Mercedes-Benz & Hap Seng Star in a fun, engaging way
results
🌱 500+ new followers (organic)
💌 11.29% of average engagement rate